Two Point Museum Launch
Services
Content planning/creation/copywriting
Live Streaming
Community Management
Overview
Two Point Studios had a short runway to build visibility for their next big title, Two Point Museum. With just weeks until early access and full launch, they needed a partner who understood their tone, audience, and ambitions—and could deliver smart, platform-ready content at pace. Enter Liquid Crimson. We worked as an extension of the Two Point comms team to create a flexible, multi-channel content strategy – on all social media platforms as well as Linkedin and Discord – that celebrated the studio, spotlighted the game, and gave fans something to get excited about—before they’d even played it, whilst liaising and supporting SEGA on an adhoc basis.
Execution
Liquid Crimson developed and delivered a fast-turnaround content strategy in collaboration with the Two Point Studios team. The work included bespoke gameplay capture, multi-platform social content, and a series of relaxed dev diaries. We also provided live streaming support and hosting to bring the studio’s personality to the forefront. Copy was carefully written & optimised for each channel, driving awareness and engagement ahead of launch.
Results
Our campaign played a key role in raising the profile of Two Point Museum and Two Point Studios in the critical weeks leading up to launch. Despite the fast turnaround, content landed across all key platforms—earning attention, engagement, and positive sentiment from fans and followers alike. The content didn’t just build hype. It built trust.
-
17M+
TikTok Impressions -
5.5K+
Net Audience Growth -
12.7K+
Live Stream Views
