Pandora ME
Blending Real-World Style with Animal Crossing Gameplay
Services
ACNH Island Design
Gameplay Capture
Video Content Production
Influencer Liaison
Overview
Liquid Crimson and Miai Brand Partnerships collaborated to create Pandora ME Island in Animal Crossing: New Horizons, blending celebrity involvement, intricate island design, and custom in-game items to showcase Pandora’s ME collection and connect with the ACNH community.
Execution
The project overcame design challenges, including creating 8 customisable houses on the island, while collaborating with ACNH influencers and fashion designers to craft bespoke items for players. Liquid Crimson managed celebrity integration, community engagement, and extensive troubleshooting to deliver a seamless experience.
Results
Pandora ME Island set a new standard for branded ACNH content, earning widespread praise and coverage for creativity and attention to detail. The campaign achieved high engagement through influencer showcases, in-game item downloads, and social media buzz.
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2.5M+
Reach -
2K+
Island Visitors -
510K+
Press Views