Looop Isle for H&M
MAISIE WILLIAMS
Services
ACNH Island Design
Gameplay Capture
Video Content Creation
Celebrity & Influencer Liaison
Overview
H&M partnered with Liquid Crimson and Miai Brand Partnerships to create Looop Isle, a bespoke island in Animal Crossing: New Horizons, blending Maisie Williams’ influence and campaign engagement to promote H&M’s Looop sustainability initiative.
Execution
Liquid Crimson co-managed Maisie Williams’ involvement, IGN collaboration, and influencer engagement with figures like BrookAB. The island featured custom H&M-themed designs and interactive elements, captivating players and the ACNH community.
Results
Looop Isle was celebrated as a top-tier branded experience in ACNH by the community and beyond, achieving widespread media coverage, influencer-driven visibility, and high player engagement with downloadable in-game items.
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129K+
Video Views of Creator Content -
427Hrs+
To Build the Island -
48Hrs+
Custom Pixel Art
