As Dusk Falls
INTERIOR/NIGHT
Services
Social Media Management
Still & Video Asset Production
Community Management incl. Steam Community Hub
Overview
Liquid Crimson collaborated with INTERIOR/NIGHT to support the launch of their debut game, As Dusk Falls, published by Xbox Game Studios. The campaign emphasized the game’s branching narrative and distinct rotoscoped art style, positioning INTERIOR/NIGHT as a leader in narrative-driven gaming.
Execution
Liquid Crimson created and executed the content strategy for the launch campaign in collaboration with INTERIOR/NIGHT and Xbox’s broader campaign strategy. The work included social media content production and management, including bespoke sizzle videos and gameplay teasers, amplifying the game’s cinematic storytelling. The campaign balanced community engagement and media outreach, ensuring wide visibility across gaming and film audiences.
Results
The campaign boosted visibility across major gaming showcases such as Xbox Showcase and The Game Awards showcase, garnered widespread positive reception for the game’s distinct art style and narrative depth, and helped establish INTERIOR/NIGHT’s reputation as a top-tier studio in the narrative game genre.
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162%
I/N Follower Growth -
4%
Engagement Rate -
5M+
Impressions
“Lauran and Toni have supported us for our debut game As Dusk Falls’ launch and they have been fantastic to work with. They understood our studio culture and the game’s identity from the get-go. In addition to being really lovely people, Lauran and Toni multi-task and come up with new, brilliant ideas all the time!”