Amplifying Heavy Metal Truants’ Annual Ride to Glory
Services
Social Media Management
Community Management
Video Content Production
Overview
Liquid Crimson collaborates with Heavy Metal Truants to amplify their annual sponsored ride, combining music and cycling for children’s charities. By managing social media channels, engaging with their community (and beyond!), and producing impactful video content, we help grow their reach and support their mission.
Execution
Our team delivers targeted social media campaigns to drive sign-ups and sponsorships while engaging HMT’s passionate community. Our film crew documents the ride, capturing key moments – including interviews with riders and charity reps – to craft an annual wrap video that celebrates the event’s success and inspires future participation.
Results
Praised for our slick campaigns, Liquid Crimson has been credited with boosting both sign-ups and sponsorship levels, solidifying Heavy Metal Truants’ position as a standout charitable initiative in the heavy metal and cycling worlds.
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240K+
Reach -
488%
Follower Growth -
44K+
Views
